Privacy | Gus Alder

Last updated 23 October 2026

This page explains what personal information is used when you visit this website, sign up for the free growing planner and newsletter, or get in touch, and the choices you have.

1. Who we are

This website is run by Oceanus Group Ltd, trading as Gus Alder. We are the data controller for your personal information. Gus Alder is a character, made with AI; the people answering your messages are real.

You can ask a privacy question or use any of your rights below by emailing gus@gusalder.com.

2. What we collect

When you sign up for the free growing planner and newsletter: your email address, the date and page you signed up on, that you ticked the consent box, and when you confirmed by clicking the link in our email.
When you email us: your email address and what you write.
When you visit: technical and security information such as IP address, browser and server logs.

Please do not send us other people’s personal information.

3. Why we use it

to send you the growing planner and the newsletter, if you asked for them;
to answer your messages;
to keep a record that you agreed to hear from us, and when; and
to keep the website secure and working.

Our lawful bases are your consent (for the planner and newsletter, which you can withdraw at any time) and our legitimate interest in answering messages and running a secure website.

4. Who helps us

We share only what is needed with the providers that help us run the site and send email: our website hosting, Microsoft 365 (our own email), Postmark (which sends the newsletter) and the email-list system that keeps the newsletter list. We never sell your details.

Some providers may process information outside the United Kingdom. Where that happens, we require an appropriate legal transfer mechanism and suitable safeguards.

5. How long we keep it

You stay on the newsletter list until you unsubscribe. Every newsletter has an unsubscribe link, or you can email us. After you unsubscribe, we keep a short record that you did, so we do not email you again. Messages are kept only as long as needed to answer them. Security logs are kept for a short, proportionate period and then deleted.

6. Cookies

The site uses only what it needs to work and stay secure. We do not use advertising or optional analytics cookies. If that ever changes, they will not be switched on until you have been given a clear choice.

7. Your rights

You may ask for a copy of your information, ask us to correct or delete it, restrict or object to its use, or move it elsewhere. Where we rely on your consent, you may withdraw it at any time.

Please contact us first so we can put things right. You may also complain to the Information Commissioner’s Office.

8. Changes

We will update this page when the site, its providers or the law change. The date at the top shows the latest version.